September 2021
THE DISTRIBUTION BULLETIN ISSUE #46
15/Sep/2021
FREE = AWARENESS + AUDIENCE + REVENUE
By Peter Broderick
The power of free can transform your distribution.
Don’t miss this special opportunity to learn how to use free virtual screenings to:
The masters of free, James Colquhoun and Laurentine ten Bosch, are presenting a Free Worldwide Online Screening of their films for 10 days, September 20-30, 2021.
Beginning with Food Matters, James and Laurentine have maintained an entrepreneurial attitude to the distribution and marketing of their films. Instead of following a traditional path, they have blazed their own trail through the New World of Distribution. They have tested many new approaches, learned which worked, and then refined them. This has enabled them to build a very large and loyal personal audience around the world.
There are valuable lessons to learn from the upcoming event:
I’ve learned a lot from consulting with the Food Matters team (which includes Grace Mora, VP of Content) during the past 10 years. Even if you don’t have time to watch their extremely successful films, there is a great deal you can learn from this free-to-all special event.
© 2021 Peter Broderick
By Peter Broderick
The power of free can transform your distribution.
Don’t miss this special opportunity to learn how to use free virtual screenings to:
- Increase awareness of your film
- Build your audience
- Generate revenues
The masters of free, James Colquhoun and Laurentine ten Bosch, are presenting a Free Worldwide Online Screening of their films for 10 days, September 20-30, 2021.
Laurentine ten Bosch and James Colquhoun
This special event includes:
- Hungry for Change - definitively demonstrated the power of free in 2012. When it premiered online worldwide for free for ten days, there were 453,841 views across the globe. People who viewed the film gratis purchased over $1.02 million worth of DVDs and recipe books. Here is my previous Bulletin on Hungry for Change.
- Food Matters - James and Laurentine’s first film sold hundreds of thousands of DVDs online. They discovered the power of free during its release:
- Free, in-person public screenings increased their DVD sales
- Free dynamic video content was available on their website to everyone who registered. Here is my previous Bulletin on Food Matters.
- Transcendence - James and Laurentine made this 10-part series after releasing Food Matters and Hungry for Change. It explores how people can transcend limiting beliefs and improve their physical, emotional, and mental health.
Beginning with Food Matters, James and Laurentine have maintained an entrepreneurial attitude to the distribution and marketing of their films. Instead of following a traditional path, they have blazed their own trail through the New World of Distribution. They have tested many new approaches, learned which worked, and then refined them. This has enabled them to build a very large and loyal personal audience around the world.
There are valuable lessons to learn from the upcoming event:
- How to position and market a free event to attract new viewers as well as your subscribers
- How to customize and time pre-event promotion
- How to most effectively attract event sign-ups
- How to use free gifts to increase opt-ins for your mailing list
- How to convert free viewers into buyers of your film, related products, and courses
I’ve learned a lot from consulting with the Food Matters team (which includes Grace Mora, VP of Content) during the past 10 years. Even if you don’t have time to watch their extremely successful films, there is a great deal you can learn from this free-to-all special event.
© 2021 Peter Broderick